Inside the exhibition halls of Las Vegas, CES 2026 is staging a grand carnival of technology and mobility. There are no tedious stacking of parameters or stiff product promotions; every new car and each technology is like a "protagonist" with a story, telling the industry's future direction in its own way – cross-border integration, intelligence, and mass production have become the core code of this feast.

Cross-Border New Cars: Tech Players' "Debut in Car-Making" and "Advanced Showcase"

Dreame Technology clearly has no desire to be a mere spectator. This time, it directly sent its "tech messengers" – two new cars under the brand-new KOSMERA brand, among which the Nebula NEXT 01 concept car sparked buzz as soon as it was unveiled. As the "pioneer" of Dreame's cross-border foray into car-making, it embodies the parent company's technological DNA: it is bound to inherit Dreame's advantages in intelligent algorithms and motor control, challenging traditional car-making logic with the concept of "technological equality". After all, an enterprise that has perfected robotic vacuum cleaners may bring unique insights to the automotive industry with its understanding of "precision control" and "user experience".

On the other side, the Sony AFEELA Prototype 2026 is more like a "cross-border player with consumer electronics genes". Sony's imaging and sensing technologies have long been deeply rooted in people's minds, and this concept car clearly aims to "bring these advantages on board": it may achieve more delicate environmental perception and clearer in-car interaction. Its launch is not just about building a car, but more about exploring "the ultimate form of a mobile terminal" – when a car becomes an intelligent partner that can perceive and interact, Sony's ecological layout finds a new anchor.

Core Technologies: Key Players in Smart Mobility Step Up Collectively

If new cars are the showcase, the underlying technologies are the "solid foundation" that supports it. Bosch's 7th-Gen Premium Millimeter-Wave Radar, making its global debut, can be called the "clairvoyant eye" in the field of perception. As a "new work from a veteran", it integrates sensor technology with AI algorithms, equipping autonomous driving with "smarter eyes" – while radar used to only "see" objects, it can now perhaps "understand" their intentions, such as predicting whether pedestrians will cross the road. This is a crucial step in enhancing the safety of autonomous driving.

BOE has taken on the role of an "in-car space magician", bringing more than 60 display technologies and IoT solutions. Imagine a future where cars may have no traditional instrument panels; the windshield serves as a super-large display, seat backs can be customized with entertainment interfaces for passengers, and even the car's exterior can be transformed into interactive display panels. BOE's ambition is to integrate display technology into every corner of the car, turning the "mobile space" into a true "intelligent third space".

Hesai Technology has delivered its answer with "production capacity upgrading", increasing its annual production capacity to 4 million units, establishing itself as a "pioneer in lidar mass production". Previously, lidar was prohibitively expensive, restricting the popularization of autonomous driving. Hesai's move is like "bringing high-end technology down from the altar" – mass production means reduced costs, allowing more ordinary car models to be equipped with lidar in the future, and bringing large-scale implementation of autonomous driving one step closer.

There are also the "invisible players": Smart Eye's hidden in-car face recognition cameras act as "invisible guardians of in-car safety". They do not compromise interior aesthetics, yet can accurately identify the driver's state to prevent drowsy driving and protect user privacy.

Great Wall's 4.0T V8 engine is "the stubborn persistence of fuel-powered vehicles", reserving a niche for performance enthusiasts in the era of electric vehicles. Meanwhile, semi-solid-state batteries serve as "energy managers for electric vehicles", addressing the pain points of traditional lithium-ion batteries such as short range and slow charging.

NVIDIA's first inference VLA model, Alpamayo 1, is "the super brain of intelligent driving". The inference model enables cars to quickly make decisions under complex road conditions, with faster and more accurate responses than humans.

Qualcomm is not only promoting the large-scale deployment of ADAS in China but also launching the world's first Snapdragon Cockpit Platform Premium Edition. Acting as both "a cornerstone for intelligent driving" and "an enabler for in-car interaction", it clearly aims to seize the core track of China, the world's largest market.

Geely has given its Qianli Haohan platform the English name G-ASD, like presenting an "international business card" for the new platform, reflecting Geely's ambition to go global.

Hyundai Motor Group's AI robot Atlas is more like an "explorer of future mobility", focusing not just on cars but on laying out the entire intelligent mobility ecosystem.

Mobileye's acquisition of humanoid robot company Mentee Robotics is like finding an "AI teammate" to complete its technology portfolio, making the perception and decision-making of autonomous driving more comprehensive.

Lucid's launch of its Robotaxi product is a "mobility crossover for luxury brands", integrating high-end car-making technology into shared mobility, which may bring a unique luxury experience to the Robotaxi market.

Industry Trends: The Trio of Cross-Border Integration, Mass Production, and Localization

These debuts at CES 2026 may seem scattered, but they secretly embody the collective thinking of the industry. Tech companies' cross-border entry into car-making is not a passing fancy, but a response to the opportunity of cars transforming from "means of transportation" to "intelligent terminals". Component enterprises are rushing to upgrade technologies and increase production capacity because the popularization of autonomous driving and intelligent cockpits has entered the "countdown to mass production". Meanwhile, Qualcomm's focus on the Chinese market and Geely's adoption of an English name reflect the "two-way integration of localization and globalization".

These new cars and technologies are like musical notes, collectively playing the future movement of smart mobility. They are no longer cold products but "industry participants" with attitudes and goals – some aim to break traditions, some to popularize technologies, and others to expand globally. Perhaps it won't be long before we see these technological achievements hit the roads, making travel safer, smarter, and more interesting. And CES 2026 is precisely the "preview stage" for this transformation.