On September 21, Geely held a launch conference in Zurich, officially entering the Swiss market. Three models — Geely E5, Geely E2 and STARRAY EM‑i — made their public debut, marking another milestone in Geely’s European global expansion.

Covering diverse consumer groups, the three offerings span pure‑electric and hybrid powertrains, catering to urban commuting and family long‑distance travel scenarios. They showcase Geely’s latest progress in new‑energy technologies, intelligent features and ride comfort, responding to local demand for high‑quality mobility. The Swiss launch reflects Geely’s resolve to cultivate European markets. Fierce competition awaits from established European OEMs and other foreign entrants, as Geely begins its market contest with a diversified new‑energy product portfolio.