Geely Auto recently hosted a brand night event in Austria, held at the iconic Prater Park in Vienna. The all-new pure electric Geely E2 made its Austrian debut at the event, further enriching Geely’s local product lineup. The well-rounded event featured the new model premiere, dealer award ceremonies, first customer deliveries and brand ambassador partnerships, showcasing Geely’s progress across products, distribution, customers and branding in the Austrian market.

Geely officially entered the Austrian market only in August this year. In just over two months, its dealer network has expanded from the initial 7 locations to 12, with its localized sales and service system improving rapidly. By the end of the event, cumulative orders in Austria had surpassed 80 units, a solid start for a new entrant brand. Geely has adopted a steady approach to European market expansion, prioritizing channel development before product rollout and building a solid foundation in each market it enters, rather than pursuing blind, rapid growth.