In February 2026, the Israeli automotive market sent a landmark signal: emerging brand JAECOO recorded cumulative deliveries of 7,946 vehicles, historically surpassed Hyundai, the long-time market leader, to claim the title of best-selling brand overall. In a market with no protection for domestic brands, Israeli consumers have always been extremely discerning about price and technical details. Defeating traditional giants in such a fiercely competitive and volatile environment signals that JAECOO’s product strength and brand power have been doubly validated, and the market landscape has been completely rewritten.

JAECOO: From Israel to Europe, Global Domination

The UK stands as one of the world’s most competitive automotive markets, boasting exceptionally high levels of brand loyalty. In January 2026 alone, the JAECOO 7 recorded 4,059 units sales, clinching the top spot on the UK’s retail sales rankings. Since its launch in January 2025, it has achieved over 30,100 units of cumulative sales in the subsequent 12 months, establishing itself as one of the fastest-growing mainstream automotive brands in the UK over the past decade. Good news has also comes from Italy, where the JAECOO 7 debuted in eighth place at the start of the year with 416 units sold. Meanwhile, in Spain, JAECOO has seen cumulative registrations reach 1,318 units in the first two months of 2026, representing a 38.16% year-on-year increase. These figures underscore a robust growth trajectory. The rapid establishment of brand recognition in core European markets validates the brand’s penetration capabilities in traditional automotive powerhouses. Successfully breaking into these mature markets signifies that JAECOO’s product quality and brand strength have transcended consumers’ deeply ingrained preconceptions.

Rising Fuel Prices and the NEV Surge: A Turning Point for Southeast Asia

Turning to Southeast ASIA, JAECOO has established itself as a leader in the new energy vehicle (NEV) market. In January 2026, according to registration data released by Thailand’s authoritative automotive media outlet Autolife Thailand,  the JAECOO 5 EV claimed the top spot in the overall market for single-model sales, with 6,806 units sold, simultaneously securing the double crown as the best-selling SUV and BEV segments, capturing a 16.1% market share for the month. This marked the third consecutive month that the model held the top sales position in Thailand, pulling ahead significantly from other mainstream new energy models on the market. In February, the JAECOO5 EV ranked second among the month’s best-selling BEVs in Indonesia with 2,926 units sold, and broke into the top ten of the country’s overall vehicle sales for the first time, shaking up the traditional dominance of Japanese brands. Cumulative sales from January to February reached 4,868 units, maintaining its position as the top-selling all-electric SUV in the local market. The performance in Indonesia and Thailand clearly defines JAECOO’s positioning in the new energy vehicle sector: not a follower, but a definer.

Breaking Through, Leading the World: A Journey that Has Only Just Begun

The breakthrough in the mature European market proves the brand’s ability to penetrate the world’s most challenging core markets. Its success in navigating Israel’s complex political landscape demonstrates the brand’s resilience and growth amid volatility. And its leadership in Southeast Asia, a frontier for new energy, shows the brand’s capacity to lead technological transformation. Behind these achievements lies a replicable global capability: a product portfolio that advances across multiple markets simultaneously, an operational system adaptable to diverse environments, and brand communication that bridges cultural differences. When these capabilities form a cohesive system, sales growth is no longer a one-off surge but a systematic output.

As its global channel network continues to deepen and brand influence steadily grows, JAECOO’s vision of becoming the“Global Elegant Off-Road Brand” is moving from blueprint to reality. In just three years since its founding, JAECOO has proven itself to be a true“global hit-maker”with a track record spanning Eurasia and penetrating diverse markets. And this is only the beginning of its global journey.