Dolby Laboratories and BMW jointly announced that Dolby Atmos has officially landed on the all-new BMW 7 Series, bringing an immersive audio experience to the car cockpit. This also marks that Dolby Atmos will officially begin to be fully rolled out in BMW's model lineup. For luxury vehicles, the cockpit audio and video experience has always been a core component of premium sense. This time, the all-new BMW 7 Series presents Dolby Atmos through the BMW Bowers & Wilkins Diamond Surround 4D Sound System, directly raising the cockpit audio experience to a whole new dimension.

The core advantage of Dolby Atmos is that it enables creators to build a three-dimensional surround sound experience, allowing sound to surround the driver and passengers in all directions, bringing better layering, clarity and sound details. On the new 7 Series this time, the optional Bowers & Wilkins Diamond Surround 4D Sound System is equipped with up to 36 high-performance speakers, with a power output of 1965 watts. It integrates diamond dome tweeters, headrest speakers and roof-mounted 3D acoustic channels, which can maximize the sound accuracy of Dolby Atmos and bring a theater-level cockpit listening experience to users.