As the 2026 FIFA World Cup USA-Canada-Mexico approaches, a major sports marketing move has taken place in the automotive industry. Geely Auto Group has reached in-depth cooperation with China Media Group (CMG), with Geely Galaxy officially becoming CMG's broadcast partner for the 2026 World Cup and securing the exclusive naming rights for CCTV-5's flagship program *The Grand Feast*. Many senior executives from both sides attended the signing ceremony, highlighting the importance attached to this cooperation.

This cooperation is regarded by the industry as a strong alliance between a national platform and a national brand. Ren Xue'an stated that CMG will integrate top World Cup communication resources to help Geely Holding Group showcase the manufacturing strength of China's automotive industry on the global stage. For Geely Galaxy, leveraging the world's top sports IP will not only rapidly enhance brand awareness but also further open up the global market, allowing more overseas consumers to recognize Chinese new energy vehicles.